Why you Should be Drinking Cold-Pressed Juice

by Ben Aalvik & The Fully Rooted Team

If you know what raw cold-pressed juice is by now, you are probably aware of the controversy that surrounds it: juice vs. smoothies, fiber vs. no fiber, sugar levels, low calories, etc. What most people fail to discuss, is what juice is good for compared to other things such as smoothies. Although juice has less fiber compared to a smoothie it is also a wonderful tool for healing, energy, allergies, and possesses many other health benefits.

What is Cold-Pressed Juice?

For those of you who don’t know what cold-pressed juice is, it refers to the process involving slowly pressing ground up produce with literally tons of pressure. No heat is applied and therefore no nutrients are damaged or lost during the process by oxidation. This all means that cold-pressed juice is superior in quality, flavor, and shelf life (3 days recommended) when compared to juice from a centrifugal juicer or blender. Centrifugal juicers have a blade that spins really fast which oxidizes the nutrients quickly and one must drink it right away (within 30 minutes).

Why Juice?

The benefit of juicing is the ability to pack an enormous amount of nutrients, live enzymes, phytonutrients and micronutrients inside of one glass. There’s a lot more produce that goes into making 8oz of juice than say a 16oz smoothie. The pulp is removed leaving you with virtually no insoluble fiber. You are however, retaining soluble fiber in the juice, which does help with digesting sugars. This does mean less calories and most likely not the best meal replacement option. At around 100 calories per serving on average, you would need a lot of juice to replace a meal, which is why juice cleansing requires lots of juice and sometimes includes one meal. By removing the fiber in fruits and veggies, all you have left is the nutrients, which are almost completely self-digesting and absorbed almost immediately. When most people get less than 75% of recommended essential nutrients per day, juicing is a delicious, easy, and fast way to get them.

What does it do for me?

Ah, what we all really want to know… The short answer is that it does almost everything! Remember, juice is a tool. This tool, which is made of high-power nutrients that can be used to heal many ailments including arthritis, allergies, inflammation, and even alkalizes your body which aids in the treatment for cancer. It will provide you with energy, and supply your body with vitamins, minerals and other nutrients that are usually minimized in cooked meals or pasteurized products.

Juicing is a way to learn more about nutrition and what proper nutrients can provide to your body. It can open your mind to new possibilities when it comes to healing or feeling better which is really the strongest power of all. When you drink juice and begin to eat healthier, it can change the way you look at food in general, to realize what really revitalizes you compared to what drags you down. Juice can make you focus more on how food makes you feel. When you have great awareness with how your body feels, you don’t need someone telling you what to eat, as your body will do that for you.

Why not drink juice?

Juice is the best supplement to anyone’s day. It’s the most pure product you can get aside from actual fresh produce. When most of Americans are deficient in minerals such as magnesium due to a lack of high quality fruit and vegetable intake, juice is an extremely easy and convenient way to get your body what it needs to thrive.

Fully Rooted is the first Rhode Island established cold-pressed juice company sourcing local and organic ingredients when available. For more information on juicing and where to find Fully Rooted, visit www.fullyrooted.com.

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